TRU to Open Shops in Macy's | License Global

TRU to Open Shops in Macy's

Macy’s and Toys ‘R’ Us have signed an agreement to offer Toys ‘R’ Us Express departments in 24 Macy’s stores across the U.S. during the holiday season.

The departments will operate on a leased basis, averaging approximately 1,500-square-feet

The Toys ‘R’ Us Express stores will be open from Oct. 15 to Jan. 15, offering an edited assortment of items from Toys ‘R’ Us, including products featured on the 2012 Toys ‘R’ Us Holiday Hot Toy list, as well as perennial favorites such as dolls, action figures and puzzles.

“Macy’s and Toys ‘R’ Us are both synonymous with gift-giving during the holiday season, and we are delighted to partner with a best-in-class retailer like Macy’s to extend our brand at some of the greatest shopping locations around the country,” says Richard Barry, executive vice president, chief merchandising officer, Toys ‘R’ Us.

Both companies have said that depending on the success of the holiday trial, the pop-up toy shop concept could be expanded in the future.