TRU Goes Boo! for Halloween | License Global

TRU Goes Boo! for Halloween

Toys ‘R’ Us has launched a Halloween costume label called Boo!

With styles for infants, toddlers and kids, the line will offer dozens of styles from the classic ghost to fairies and dragons.

“At Toys ‘R’ Us, we love to celebrate Halloween and to offer a fun, frightful and fanciful selection of costumes that kids will be so happy to show off with family and friends,” says Lisa Harnisch, senior vice president, general merchandise manager, Toys ‘R’ Us, U.S. “We’re excited to introduce the Boo! label, providing affordable and classic costumes, from cuddly animals for infants to cute–and spooky–looks for older kids that reflect the continued popularity of traditional Halloween styles, while helping parents stay on budget.”

The Boo! Line of costumes will be available exclusively at Toys ‘R’ Us stores and online and will be featured in the retailer’s Trick ‘R’ Treat Boo-tiques alongside a broad assortment of additional costumes, accessories, candy and Halloween gear.