TRU Continues China Expansion | License Global

TRU Continues China Expansion

Toys ‘R’ Us is continuing its expansion across China with the opening of its first stores in Beijing this weekend.

The company will make its debut in Northern China with two new stores on the eastern side of the capital city, with two more openings slated for next month. By the end of September, the retailer will operate 30 stores in 21 cities throughout the country.

“Our expansion into Beijing is an important next step as we aggressively extend the Toys ‘R’ Us brand throughout Asia,” says Jerry Storch, chairman and chief executive officer, Toys ‘R’ Us.

On Saturday the company will also celebrate the grand opening of its second Toys ‘R’ Us/Babies ‘R’ Us side-by-side store in China, which combines both brands under one roof to create a one-stop shopping destination. The combination model is also being rolled out in the U.S.