This year saw a slate of significant changes and consolidations in the licensing industry. The License Global team covered each of these events with unique insights throughout 2019.
From the rise of Netflix’s licensing program to the death (and potential re-birth) of the department store, this year has proven to be a valuable cipher for the next decade. Join us as we take a look back on some of the top analysis stories of the last 365 days.
Here are some of the top analysis pieces from the team in 2019:
Read how Netflix is skipping ads but still spreading the word about brands.
After succumbing to bankruptcy in 2018, the resurrected version of TRU is reportedly opening new retail locations, but can it recapture the toy throne?
From FUBU to Baby Phat, brands from the early 2000s’ hip-hop culture are finding new life on the licensing and collab scene.
Experiential entertainment events prove that brands have a massive opportunity to uncover deals outside traditional retail verticals.
Learn how companies such as Primark and Samsung KX are challenging the status quo of retail and unlock new experiences for customers.
Read how the removal of Instagram ‘likes’ will impact today’s social media influencers.
Learn about the long history between apparel companies and copyright infringement laws.
Learn why kids of the ’80s and ’90s are reliving some of their favorite pop culture moments courtesy of licensing deals and TV commercials.
Are we witnessing the death of department stores as we know it?