License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

License Global Analysis.png

License Global’s Top Analysis Articles of 2019

License Global takes a look back on some of the biggest trend pieces of the last year.

This year saw a slate of significant changes and consolidations in the licensing industry. The License Global team covered each of these events with unique insights throughout 2019.

From the rise of Netflix’s licensing program to the death (and potential re-birth) of the department store, this year has proven to be a valuable cipher for the next decade. Join us as we take a look back on some of the top analysis stories of the last 365 days.

Here are some of the top analysis pieces from the team in 2019:

As Seen on TV: What Licensing and Product Placement Mean for Netflix

Read how Netflix is skipping ads but still spreading the word about brands.

Can the New Toys ‘R’ Us Reclaim the Toy Throne?

After succumbing to bankruptcy in 2018, the resurrected version of TRU is reportedly opening new retail locations, but can it recapture the toy throne?

Don’t Call It a Comeback: Why Brands of the Early 2000s Are Back in Fashion

From FUBU to Baby Phat, brands from the early 2000s’ hip-hop culture are finding new life on the licensing and collab scene.

How Experiential Entertainment is Bringing Top Brands to Life

Experiential entertainment events prove that brands have a massive opportunity to uncover deals outside traditional retail verticals.

Retail Trends Insight: The Power of Consumer Experiences

Learn how companies such as Primark and Samsung KX are challenging the status quo of retail and unlock new experiences for customers.

How Strong Is the (Social Media) Influence in 2019? The Answer May Surprise You

Read how the removal of Instagram ‘likes’ will impact today’s social media influencers.

Whose Copyright Is it Anyway?

Learn about the long history between apparel companies and copyright infringement laws.

Memory Lane: The Rise of Retro Licensing in U.K. Ads

Learn why kids of the ’80s and ’90s are reliving some of their favorite pop culture moments courtesy of licensing deals and TV commercials.

The Death of the Department Store

Are we witnessing the death of department stores as we know it?

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish