It’s no secret that COVID-19 has rocked all aspects of the licensing business, from the supply chain to the customer experience. In this industry-wide survey, License Global is asking our readership to help us help you plan ahead in a world where planning ahead is proving difficult.
How do you navigate the world when it is constantly changing? What challenges is the business of brand licensing facing today, and what are you anticipating that knock-on effect will be? How is our business talking to customers? Are royalty rates changing?
Answers to these questions and more will create a deep-dive, one-of-a-kind, licensing-specific market report that looks ahead to the next phase of business – a world certainly impacted by the effects of 2020. The report will be released during Festival of Licensing, a never-before-seen celebration of the business of brand licensing, taking place Oct. 6-29.
The research is conducted by Explori, an independent research agency. All findings will be presented in aggregate, without naming specific individuals or organizations.
Take the survey here.