January 16, 2020
, the royals’ announcement that the Duke and Duchess of Sussex are set to step down from duties as senior royals could bring a whole new player to the licensing market.
The public statement, released on Jan. 8, came as a shock to the U.K. and the royal family itself. The statement announced that the couple will seek “financial independence” by moving away from their roles. Why, how and when is all due to be revealed in the coming weeks. However, the trademark application hints at their intentions to protect the Sussex Royal brand.
Reportedly trademarking more than
from hoodies to socks, charitable services, foundations, educational materials and the speculative launch of a new magazine, the Duke and Duchess of Sussex are now free to pursue book deals, fashion collaborations and generate an estimated £400 million in licensed
More than 1.9 billion people tuned in to the Meghan and Harry wedding at Windsor Castle, and with the couple using “Sussex Royal” as an Instagram handle and launching a new
website, the renowned couple hasleft an exciting question mark surrounding their intentions to bring a new brand to the market.
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