Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
January 16, 2020
After applying to trademark the Sussex Royal brand and announcing their intention to launch stationery, books and more last summer, according to The Guardian, the royals’ announcement that the Duke and Duchess of Sussex are set to step down from duties as senior royals could bring a whole new player to the licensing market.
The public statement, released on Jan. 8, came as a shock to the U.K. and the royal family itself. The statement announced that the couple will seek “financial independence” by moving away from their roles. Why, how and when is all due to be revealed in the coming weeks. However, the trademark application hints at their intentions to protect the Sussex Royal brand.
Reportedly trademarking more than 100 items from hoodies to socks, charitable services, foundations, educational materials and the speculative launch of a new magazine, the Duke and Duchess of Sussex are now free to pursue book deals, fashion collaborations and generate an estimated £400 million in licensed revenue.
More than 1.9 billion people tuned in to the Meghan and Harry wedding at Windsor Castle, and with the couple using “Sussex Royal” as an Instagram handle and launching a new Sussex Royal website, the renowned couple hasleft an exciting question mark surrounding their intentions to bring a new brand to the market.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024