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What Is Sussex Royal? How Meghan and Harry Could Launch the Next Big Brand

With ongoing talks to move further away from royal duties and hints of a new trademark, what can we expect from the Sussex Royal brand?

Ben Roberts

January 16, 2020

1 Min Read

After applying to trademark the Sussex Royal brand and announcing their intention to launch stationery, books and more last summer, according to The Guardian, the royals’ announcement that the Duke and Duchess of Sussex are set to step down from duties as senior royals could bring a whole new player to the licensing market.

The public statement, released on Jan. 8, came as a shock to the U.K. and the royal family itself. The statement announced that the couple will seek “financial independence” by moving away from their roles. Why, how and when is all due to be revealed in the coming weeks. However, the trademark application hints at their intentions to protect the Sussex Royal brand.

Reportedly trademarking more than 100 items from hoodies to socks, charitable services, foundations, educational materials and the speculative launch of a new magazine, the Duke and Duchess of Sussex are now free to pursue book deals, fashion collaborations and generate an estimated £400 million in licensed revenue.

More than 1.9 billion people tuned in to the Meghan and Harry wedding at Windsor Castle, and with the couple using “Sussex Royal” as an Instagram handle and launching a new Sussex Royal website, the renowned couple hasleft an exciting question mark surrounding their intentions to bring a new brand to the market.

About the Author(s)

Ben Roberts

Content Director (EMEA), License Global

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