We are all in this together. The global devastation brought on by the COVID-19 pandemic is ubiquitous. Corporations, small businesses, healthcare systems, consumers – all of us – have been affected. Not just financially, but personally.

Right now, as we collectively brace for the impact of the unknown, humanity is taking center stage and business is temporarily on the backburner for a handful of brands in the fortunate position to pivot their efforts and take fast action to help save lives and stop the spread of COVID-19.

We are all tested in this time of unprecedented adversity to remain hopeful, help one another where we can and tap into our collective humanity to save lives.

The following are just some of the inspirational initiatives born from this crisis that, perhaps, may just offer a tiny sliver of hope to the world in these most dire of circumstances.