Tuning in to Anime - Rise of a Worldwide Sensation

What used to be a niche market is burgeoning into a worldwide sensation, with consumers of every age seeking out merchandise based on their favorite anime brands.

April 10, 2018

Entertainment licensing has always been known as the strongest, largest sector in the industry, accounting for 45 percent ($118.3 billion) of licensed merchandise in 2016, according to the International Licensing Industry Merchandisers’ Association’s (LIMA) 2017 Global Licensing Industry Survey.

The smaller, niche segment of the entertainment sector known as anime, the Japanese storytelling and animation style, has been climbing the ranks throughout the years and is quickly becoming a pop culture sensation worldwide.

“The anime industry tends to defy expectations,” continues Decker. “There are fans at every age level with a concentration between 18-34. We find that anime is also remarkably evenly distributed across gender–roughly 55 percent male and 45 percent female.”

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