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October 30, 2019
Sports licensing has always been big business, both in the U.S. and abroad. After all, what die-hard fan could head to the game (or even the sports bar) without being decked out head-to-toe in branded apparel, hats, accessories and more?
Lately though, the business is expanding into even more regions and categories across Europe, reaching new fans and creating new opportunities for licensed products. With a host of new prospects laid out before them, many of Europe’s major sports organizations are heading into the U.S., Asia and other markets to continue to grow their brands and reach new audiences.
Here are some of the initiatives these franchises are taking to achieve their goals.
Agents Take Charge
Brands are now turning to agents to represent them for licensing across a number of worldwide territories.
A number of European sports franchises have also teamed up with various companies for licensed consumer products.
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