Licensed apparel and backpacks look to ride the new wave this school season.

Jane Neal, Content Editor

August 30, 2021

1 Min Read

When students return to school this fall, many will be there in person after an unprecedented, prolonged hiatus. According to NPD Group, two-thirds of parents with children between ages 5 and 18 expect their kids to start the upcoming school year in classrooms again. There’s a good chance that rate will increase as the start of the school year grows closer and the pandemic outlook becomes clearer. What will back to school (BTS) look like for kids and parents this year? While we probably won’t see a big run on spiral notebook purchases to rival last year’s toilet paper frenzy, there’s bound to be a significant, if not dramatic, uptick in consumer buying. Even while in the midst of carefree, mid-summer fun, most consumers begin their BTS shopping fairly early. In fact, InMobi reports that most BTS shopping begins in July, although students shopping for themselves tend to procrastinate and wait until the last minute. It’s impossible to use 2020 trends to predict this year’s BTS spend. In 2020, due to COVID-19, parents spent more heavily on computers and at-home supplies. Now that the 2021-22 school year is expected to look a bit more like what we consider normal, it feels safe to assume that…

Want to read more? Check out the August issue of License Global, out now!

About the Author(s)

Jane Neal

Content Editor, License Global

Jane Neal is a Content Editor for License Global. Working remotely in the great state of Wisconsin, Jane specializes in retail and pop-culture trends.

She has worked extensively in the communication field as a managing editor, advertising copywriter, technical writer and journalist. She detoured for several years into academia where she taught journalism, English and humanities at the college level.

A complete Marvel nerd, she enjoys food, films, fishing, friends and family … and alliteration.

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