NPD Links with IGDA for Gaming Insights

“NPD is excited to work with IGDA to help support its members as they navigate through an increasingly competitive marketplace,” says Rob Liguori, president, NPD Games. “We look forward to providing the market expertise developers need to work more effectively and have a more positive impact on their bottom lines.”

“This partnership with NPD will further the IGDA’s goal of helping game developers maintain successful careers,” says Jen MacLean, executive director, IGDA. “The intelligence offered by NPD will enable developers at studios large and small to better navigate the business aspects of game development so their companies can weather the storms of our hit-driven