MINISO Opens Zanmang Loopy Store at Singapore Jewel Changi Airport

The brand held a Happy Dance event to mark the opening of the new store, its first Zanmang Loopy IP-themed store outside of mainland China.

License Global

July 5, 2024

1 Min Read
MINISO’s Zanmang Loopy IP-themed store at Singapore Jewel Changi Airport
MINISO’s Zanmang Loopy IP-themed store at Singapore Jewel Changi AirportMINISO

On July 3rd, global lifestyle brand MINISO celebrated the reopening of its fully upgraded store at Jewel Changi Airport as the brand's first Zanmang Loopy IP-themed store globally (outside mainland China). The revamped store, featuring a Loopy concept design, is also the first to include a dedicated MINISO GO zone, offering travel essentials to provide greater convenience for travelers at one of the world’s busiest airports.

Having taken Asia by storm recently, the Zanmang Loopy took center stage at MINISO’s new store. The store also features a Building Blocks installation depicting Changi Airport at its entrance, highlighting the transportation hub’s status as an unmistakable symbol of Singapore. Besides the distinctive MINISO GO zone for travelers, the store also features Cooling collections perfect for the hot summer, as well as various IP zones showcasing MINISO’s collaborations with some of the world’s biggest IP licensors, including Disney, BT21, Pokémon, Minions and more. In line with the store’s Loopy theme, MINISO has also introduced its latest Loopy collection to the store.

To celebrate the grand opening, MINISO hosted a Happy Dance event on July 4, in front of the iconic Rain Vortex at Jewel Changi Airport, the world’s largest indoor waterfall. Led by the singer, dancer and fitness instructor Will Liu, the dance event drew crowds of hundreds of shoppers and influencers in the airport and over 10,000 viewers who joined the event live on Douyin (the Chinese version of TikTok).

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License Global

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