Saint Mary’s College of California has tapped IMG College Licensing, the licensing affiliate of IMG College, to manage its domestic trademark licensing program through July 2027.

IMG College Licensing will now provide its brand protection, management and development services to the university. The partnership will also allow the university to join forces with best-in-class licensees, tap into key retailers, access exclusive retail intelligence and participate in a host of national retail marketing campaigns.

Additionally, IMG is the multimedia rights holder for all of Saint Mary’s athletics programs, including signage at McKeon Pavilion, Saint Mary’s Stadium, Louis Guisto Field and other athletic venues.