Warner Music, Tokidoki & More Join Licensing Expo
Flying Colors Apparel, Members Only, Tetris and more will join the annual licensing trade show this May.
NORTH AMERICA–Licensing Expo, the world’s largest licensing industry event, has revealed a robust lineup of new exhibitors that have signed on for this year’s event.
This year, Licensing Expo will welcome the following new exhibitors: Country Music Association, Flying Colors Apparel, Gearbox, Members Only, Penguin Random House, Pocket.Watch, PurseN, Smoots, Swissbrand World, Tetris, Tokidoki, U.S. Marine Corps Trademark Licensing and Warner Music Group, among many others.
Every year at Licensing Expo, hundreds of brands exhibit to meet with retailers, licensees, manufacturers and distributors. Licensing Expo connects the world's most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.
These new exhibitors join a plethora of other returning exhibitors at this year’s show floor including 4K Media Inc., Aardman Animations, Activision, American Greetings Entertainment, Atlantyca Entertainment, BBC Worldwide, Bravado International Group, CAA-GBG, Cartoon Network, Discovery Consumer Products, Iconix Brand Group, Genius Brands International, Grumpy Cat, ITV Studios Global Entertainment, Lionsgate, NFLPA, Nitro Circus, Paramount Pictures, Peanuts Worldwide, Rovio Entertainment, Saban Brands, Ubisoft, WWE and more.
“Exhibiting at Licensing Expo has become a priority for brands and agents as the licensing industry realizes continued growth year over year. As the premier event for this market, companies understand this is the best platform to find partners who can uphold the quality and integrity of their brands,” said Jessica Blue, senior vice president, Global Licensing Group, UBM. “The diversity of brands and companies represented truly enhances the experience on our show floor, and I’m pleased that Licensing Expo effectively touches and supports the many industries and facets of the licensing world.”
According to UBM’s Global Licensing Group, the addition of Tokidoki, Members Only, Flying Colors Apparel, PurseN and other fashion-focused companies presents an exciting opportunity for licensors. Fashion continues to be a leading property category in licensing, accounting for $31 billion in revenue according to the 2017 Annual LIMA Global Licensing Industry Survey. Through licensing, designer fashion brands can extend their offerings into categories such as apparel, accessories, shoes, health and beauty, home décor and consumer electronics.
“We are so excited to be exhibiting at Licensing Expo for the first time. As a Los Angeles-based company, our early years were spent building Tokidoki in North America. After years of attending fashion trade shows, in 2012, we began our global expansion initiative via licensing, and we are thrilled to grow and expand our global offerings in the year’s biggest Licensing Expo,” says Pooneh Mohajer and Simone Legno, co-founders, Tokidoki. “We can’t wait to create an eye-stopping, unforgettable Licensing Expo stand and introduce more people to the Tokidoki universe.”