License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

U.K. TOY FAIR: AR, Licensed Toys Steal the Show

U.K. TOY FAIR: AR, Licensed Toys Steal the Show
Augmented reality and licensed toys were in the spotlight at the U.K. Toy Fair in London Jan. 20-22.

Augmented reality and licensed toys were in the spotlight at the U.K. Toy Fair in London Jan. 20-22.

From Flair’s Cupets and Animin to Vivid Toy Group’s My Friend Cayla, which answers questions by linking to a smartphone, the broad use of augmented reality technology in new offerings on the show floor highlighted the level of innovation within the industry.

Licensed toys also made a strong showing. Among the notable debuts were Character Option’s Minecraft range, a Dennis the Menace farting football from Golden Bear and Union J dolls from Vivid Toy Group.

“There were thousands of exciting and innovative products launched at Toy Fair this year and it kick started what we all hope to be a successful year for the toy industry,” says Simon Pilling, head of operations and sales, U.K. Toy Fair. 

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish