Sequential Joins Licensing Expo


Sequential Brands Group will exhibit for the first time at this year’s Licensing Expo, which will take place at the Mandalay Bay Convention Center in Las Vegas, Nev., June 18-20.

The choice to exhibit at the event caps off a period of significant acquisition activity for the company, which announced its plans to broaden its brand management role in February 2012 when changed its name from People’s Liberation to Sequential Brands Group.

This announcement was quickly followed by a series of acquisitions, including the purchase of action sports brand DVS in June 2012, Heelys footwear in December 2012 and the lifestyle brands Ellen Tracy and Caribbean Joe in April.

These new brands have joined Sequential’s existing properties, William Rast and People’s Liberation, in a portfolio that now includes more than 50 licensees and an expected run rate of close to $1 billion worldwide.

"We’re excited to debut our portfolio of six global brands at Licensing Expo 2013, the biggest industry event of the year,” says Yehuda Shmidman, chief executive officer, Sequential Brands Group.