Seoul Licensing Fair Preps for 12th Year


The twelfth annual Seoul Character & Licensing Fair is set to take place July 17-21 in Seoul, South Korea, with more than 300 properties and 1,000 booths.

The largest licensing marketplace in Asia, SCLF 2013 is organized by Korea Creative Content Agency and COEX mall exhibition space and sponsored by the Ministry of Culture, Sports & Tourism.

Character brands, properties, animation, cartoon, game, broadcast and telecommunication, entertainment, digital, toy, stationery, publishing and fashion will all be on display, with more approximately $ 11 billion in contracts were signed on site last year.

Last year, SCLF hosted estimated 130,000 visitors and 5,000 buyers from all over the world, serving as an international platform for licensing business.

SCLF 2013 will offer a round-trip flight and hotel accommodations to hosted buyers attending this year’s show.

For more information about Seoul Character & Licensing Fair 2013, visit the website