‘Licensing 101’ session will feature an overview of the industry and a Sesame Workshop case study.

Senior licensing executives Jessica Blue of UBM Americas and Will DePippo of Sesame Workshop will host a session on brand licensing basics at New York Toy Fair this Saturday.

Blue is the senior vice president of licensing at UBM Americas (organizer of Licensing Expo and Brand Licensing Europe) and DePippo is the assistant director of global consumer products at Sesame Workshop.

The session, “Licensing 101,” will take place at the Javits Center Saturday at 1:30 p.m. in level 1, Hall 1E, room 1E09.

During the presentation, Blue will provide an overview of how licensing works, while DePippo will share the Sesame Workshop story and their licensing journey.

The presentation will launch the Toy Industry Association’s five-session Licensing Content Connection at New York Toy Fair, which is presented by UBM Americas.

Other sessions in the program include:

Registration is required to attend the Licensing Content Connection sessions. Registration is $99 for TIA members and $159 for non-members–whether you attend one or all five of the Licensing Content Connection sessions.