The fashion industry's leading trade show MAGIC has created a new retail education portal called MAGIC University.
Authored by MAGIC executives and leading retail experts, the online resource is designed to provide educational content for retailers, buyers, marketing professionals and fashion entrepreneurs.
"The retail industry can be fragmented, due to the varying demographics the fashion industry serves," says Leslie Gallin, president, footwear, UBM Advanstar, the organizers of MAGIC Market Week. "We are looking to elevate our engagement and provide more meaningful content to the fashion marketplace, in addition to having the best product assortments on our show floors. This resource breaks down some of the natural barriers found in acquiring tactical business information. It allows us to inspire retailers and designers to peer across different parts of the retail industry to find instruction, tools and ideas from seasoned industry veterans."
The content on MAGIC University launches with five tracks–omni-channel marketing, social media, trends, consumer demographics and product design sustainability.
New content will be added on a quarterly basis.