LIMA to Host London Book Fair Seminars

The International Licensing Industry Merchandisers’ Association will offer three seminars at the London Book Fair April 8-10 on the benefits of licensing in the publishing industry.

  • “Licensing for Publishers,” April 8, 14:30-15:30, Thames Room, Level 1: LIMA U.K.’s managing director, Kelvyn Gardner will present an interactive session on how publishers can use licensing to drive revenue and extend their own content into consumer goods as a marketing tool alongside Claire Potter, managing director at Metrostar Media, and Eric Huang, development director at Made in Me.
  • “Building the Beano into a Children’s Brand for the 21st Century,” April 9, 16:00-16:30, Children's Hub on the show floor in Earls Court 1: Presented by Tim Collins, head of brands at DC Thomson
  • “Licensing Digital Content,” April 10, 11:00-11:20, Digital/Tech Theatre on the show floor Earls Court 2: Gardner will advise participants on how websites, apps and games can use basic licensing principles to enter the consumer products market.