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LIMA to Host London Book Fair Seminars

LIMA to Host London Book Fair Seminars

The International Licensing Industry Merchandisers’ Association will offer three seminars at the London Book Fair next month.

The International Licensing Industry Merchandisers’ Association will offer three seminars at the London Book Fair April 8-10 on the benefits of licensing in the publishing industry.

  • “Licensing for Publishers,” April 8, 14:30-15:30, Thames Room, Level 1: LIMA U.K.’s managing director, Kelvyn Gardner will present an interactive session on how publishers can use licensing to drive revenue and extend their own content into consumer goods as a marketing tool alongside Claire Potter, managing director at Metrostar Media, and Eric Huang, development director at Made in Me.
  • “Building the Beano into a Children’s Brand for the 21st Century,” April 9, 16:00-16:30, Children's Hub on the show floor in Earls Court 1: Presented by Tim Collins, head of brands at DC Thomson
  • “Licensing Digital Content,” April 10, 11:00-11:20, Digital/Tech Theatre on the show floor Earls Court 2: Gardner will advise participants on how websites, apps and games can use basic licensing principles to enter the consumer products market. 
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