The Mandalay Bay Convention Center in Las Vegas, Nev., will once again play host to the licensing industry's largest event.
The 37th Licensing Expo has opened its doors, this year as part of Licensing Week, which extends the annual event to four full days of deal-making, networking, seminars, entertainment showcases and more.
Licensing Expo is the third stop in 2017 on UBM Global Licensing Group’s worldwide tour. Other global industry events include Licensing Expo China, Brand Licensing Europe, the NYC Summit and Licensing Expo Japan.
Sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo is the pinnacle of Licensing Week and kicks off today with a keynote address by Cole Gahagan, chief commercial officer, Fanatics, in a presentation titled “Licensing in the On-Demand Economy.”
As you walk the show floor, take note of the more than 5,000 brands from all categories and dozens of countries around the world, including new exhibitors such as BuzzFeed, San Diego Zoo, Caterpillar, Scott Living, Amazon Studios, John Wayne Enterprises, Coca-Cola Licensing and many more, alongside Expo veterans ranging from Nickelodeon, Mattel, BBC Worldwide and Warner Bros. Consumer Products to Beanstalk, Sanrio, Saban Brands and others.
And don’t miss the Opening Night Party tonight, cohosted by Sony Music. Head over to the Tropicana for an evening of even more networking and entertainment, featuring an appearance by Cirque du Soleil and headlined by Epic recording artist Jessie James Decker. The show starts at 8:30 p.m., and complimentary shuttle service will be provided from Mandalay Bay to the Tropicana from 8:15 p.m. to 12:30 a.m.