Licensing Expo Outlines Digital Media Summit
Digital Media Summit will focus on how the industry can leverage online content creators.
Licensing Expo will host the second annual Digital Media Licensing Summit on June 20 at the Mandalay Bay Convention Center in Las Vegas, Nev.
Starting at 11:45 a.m. PST, the day-long schedule of seminars will take an in-depth look at online content creators and how they are leveraging their success on platforms such as YouTube, Vimeo and Vine. The sessions are designed to help licensors, licensees and retailers navigate and take advantage of both existing and emerging opportunities that digital content and its platforms offer.
Licensing Expo, organized by UBM Americas, is sponsored by the International Licensing Industry Merchandisers’ Association. The summit is part of the LIMA-hosted Licensing University and is free to attend to all exhibitor and attendee badge holders, with no separate registration required. Registration for Licensing Expo is available here.
“Last year, the Digital Media Licensing Summit focused on the ‘why’–why is this important to the licensing industry?” says Jessica Blue, senior vice president, licensing, UBM. “Now we are focusing on the ‘how’–how can the licensing industry leverage this opportunity in the brand extension space?”
The content program will focus on measuring success and real-life case studies. Sessions include:
The Online Video Revolution: Examining the Future of Media & Entertainment:
Opening Speaker: James Creech, Co-Founder and CEO, Paladin Software
Multi-Channel Networks: What is their Role? How can Licensees and Retailers work with them and their Talent?
Speakers include: Greg Goodfried, Digital Media Agent, United Talent Agency; Anoulay Tsai; Sam Weller, Director of Audience Development, Bent Pixels; and Rachel Szabo, Director, Consumer Products, Fullscreen
Evaluating a Digital Influencer as a Brand
Speakers include: Benjamin Grubbs, Global Head of Top Creators, YouTube, and Adam Wescott, Partner/Co-Founder, Select Management
Licensing Programs Driven by YouTube
Speakers to be announced
“Licensing University sessions engage hot topics at a micro level,” says Charles Riotto, president, LIMA. “The Digital Media Licensing Summit takes this one step further with a full day specifically focused on digital’s increasingly important role in brand expansion and content creation.”
Licensing Expo has connected the world’s most influential brand owners and agents with consumer goods manufacturers, licensees and retailers for 36 years. The Licensing Expo trade show opens June 21-23 following the Digital Media Licensing Summit.