Keynote presentation will highlight case studies from popular YouTube Family and Learning creators.
UBM’s Global Licensing Group has revealed that Don Anderson, head, family and learning partnerships, YouTube APAC, will provide the keynote address at the inaugural Licensing Expo Japan, April 26-28.
During the presentation, Anderson will discuss how independent content creators around the world are influencing and driving change for the licensing and merchandising industry and will utilize case studies from popular YouTube Family and Learning creators.
“YouTube has been a launch pad for many of our family and learning creators to establish strong, engaging brands across consumer products: Korea's Carriesoft, India's USP Studios, Brazil's Galinha Pintadinha and Australia's Moose Toys, known for its successful Shopkins franchise, are just a few examples,” says Anderson. “As our creators are successfully tapping new audiences, retail is also beginning to reflect their popularity by expanding into a more diverse range of products. We look forward to new partnerships arising between licensees and YouTube creators around the world.”
More than 40 licensors and agents, showcasing more than 300 brands, have confirmed their participation in the inaugural show including: Copyrights Asia, Crown Creative, Gaia, G-angle, Honmoku File, Green Camel, Handmade Creative, Ingram, IMG, Kamio Japan, Le Cordon Bleu Japan, Nissan Motor, Tact Communications, TLC, Tohokushinsha and Tokidoki.
“We believe that Japan’s licensing business has a huge potential for growth due to international popularity of the country’s brands and characters,” says Jessica Blue, senior vice president, licensing, UBM. “At the same time, there are many high-quality Japanese manufacturers who would make great licensing partners for international properties. Licensing Expo Japan was created to help exhibitors and attendees develop a network of brand extension partners on a national and international level.”
Japan is the world’s third largest market for licensed products after the U.S. and the U.K., generating $700 million in royalty revenues and nearly $12 billion in retail sales each year, according to LIMA’s 2016 global licensing industry survey report. The country continues to see an upward trend in licensing with a developed retail market that features a range of brands and characters throughout the fashion, toys and stationery categories.
To support this growth, UBM, organizers of Licensing Expo in Las Vegas, in cooperation with LIMA, has developed Licensing Expo Japan, which will run alongside IFF MAGIC Japan at Tokyo Big Sight Exhibition Center, April 26-28.
To learn more about Licensing Expo Japan, click here.