Licensing Expo Japan Ends on High Note

Inaugural licensing trade show reports 13,200 licensees and retailers attended the event.

UBM’s Global Licensing Group, organizers of Licensing Expo, has unveiled the initial results of its inaugural licensing trade show in Tokyo, Licensing Expo Japan.

Overall, Licensing Expo Japan brought 400 international and Japanese brands as well as 13,200 licensees and retailers to Tokyo Big Sight for three days of networking and deal making.

Exhibiting brands and agents included: Astro Boy, B. Duck, Betty Boop, CAA-GBG, Capsubeans, Caterpillar, Copyrights Asia, Corvette, The Dark Tower, Dwell Studios, Gaia, Hoppe-chan, IMG, Jean-Michel Basquiat, Kangol, Maisy, Maui & Sons, NECA, Nissan, Paddington Bear, Panda no Tapu Tapu, Pokopan, Popeye, Poppy Cat, Cynthia Rowley, “Sesame Street,” “Shaun the Sheep,” Sumikko Gurashi and Where’s Waldo, among many others.

Sponsored by the International Licensing Industry Merchandisers’ Association, Licensing Expo Japan was co-located with the first edition of IFF MAGIC Japan.

“We were thrilled to bring the Licensing Expo brand to Japan, working with our UBM Japan colleagues. Our goal was to deliver a high-quality licensing event, showcasing a diversity of brands, attracting the right mix of licensees and retailers across all product categories,” says Jessica Blue, senior vice president, licensing, UBM. “The feedback from exhibitors demonstrates that we did just that and we are already working on the next edition to make it even bigger and better. The adjacency with MAGIC worked extremely well with a healthy crossover of attendees between the shows, which is no surprise given that apparel is the largest licensed product category in Japan and globally.”

Furthermore, all 25 educational seminars were well attended, with many becoming standing-room only.

“We were particularly happy with the success of LIMA’s educational programming at the inaugural Licensing Expo Japan,” says Charles Riotto, president, LIMA. “With speakers from major companies like Alibaba and YouTube, almost every session was filled to capacity by very engaged attendees eager to learn about the Japanese market as well as overall trends in the global market.”

Additionally, the second night cocktail party was also well attended and Licensing Expo Japan reports that many business relationships were started and nurtured there.

“We are very pleased with our experience exhibiting at the inaugural Licensing Expo Japan,” says David Buckley, president, Copyrights Asia. “We had strong foot traffic and were able to meet with a lot of people, both current partners and new contacts. Copyrights Asia had some very good conversations and look forward to using the Matchmaking Service to make appointments ahead of next year’s show.”

Licensing Expo Japan 2018 will take place, April 25-27, at Tokyo Big Sight.