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Licensing Expo China to Debut New Zones, Matchmaking

The three-day licensing event will be co-located with CBME and will also play host to the China Licensing Awards and a Licensing Seminar Program.

ASIA–Licensing Expo China has revealed that its second annual event will take place July 25-27, 2018, at the National Exhibition Convention Center in Shanghai.

As a result of the Chinese licensing industry’s continued growth, the event’s space has grown to 20,000-square-meters and will feature a raft of brands spanning animation, film/TV/broadcast, entertainment, sports, games, museum/culture/art, corporate brands and character brands. Select exhibitors that have already signed on for the 2018 show include Alpha Animation Brand Management, Fantawild Animation, Shanghai Animation Film Studio and UYoung Culture & Media Co., among others.

This year’s Licensing Expo China will also place host to several specialized zones catering to trending licensing categories. The Film, Television and Entertainment Zone will cover film, TV, video, gaming, entertainment and more. Meanwhile, The Museum, Culture and Art Zone will showcase licensing opportunities in museums, art galleries, culture, internet literature and more.

Furthermore, due to its previous success at Licensing Expo and Brand Licensing Europe, the Matchmaking Service will debut at Licensing Expo 2018. The Matchmaking Service is an online tool that provides licensees, agents, manufacturers and retailers with a user-friendly way to connect face-to-face and will be offered in both Mandarin and English.

In addition to the show, Licensing Expo China and LIMA will organize and host the second annual China Licensing Awards, which honors renowned experts, industry leaders and media for their innovation and creativity.

A Licensing Seminar Program will also take place during the three-day event. The Seminar Program will be supported by LIMA and will see industry experts discuss trends, share their knowledge and provide insights to help others grow their licensing businesses.

“We’re excited to be working with LIMA and our UBM China colleagues to bring Licensing Expo China back to Shanghai in July. The expanded floorplan and new zones will mean more exhibitors and an easy-to-navigate show floor,” says Jessica Blue, senior vice president, Global Licensing Group, UBM. “The new Matchmaking Service will provide attendees and exhibitors with a way to enhance the quality and success rate of meeting and grow their businesses.”

This year’s show will also be co-located with CBME, the world’s largest children’s tradeshow, for the second consecutive year.

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