This year, Licensing Expo will add a number of new international pavilions and see increased representation from countries including Mexico, India, China, Japan and the U.K.
Licensing Expo, which is organized by UBM Advanstar and sponsored by the International Licensing Industry Merchandisers’ Association, will take place June 9-11 in Las Vegas, Nev.
In addition to exhibitors from more than 35 countries that will showcase their brands across all areas of the show floor, a number of international markets will be highlighted in a series of country-specific pavilions. This year's show will feature new pavilions for the U.K. and Mexico, as well as returning pavilions for China, Japan, Brazil and Korea, with both China and Japan significantly expanding their footprint.
Each regional pavilion serves as a commercial center for these countries, showcasing the full range of licensing activity in that region, whether it be brands from that country looking to license out or resources for licensors looking to bring their brand to that part of the world.
Also new this year will be the British Heritage Pavilion, which will feature a number of U.K. brands exhibiting at Licensing Expo for the first time. Among the participating brands are Imperial War Museums, National Museums of the Royal Navy, The Royal Ballet (The Royal Opera House), The Natural History Museum and the Shakespeare Birthplace Trust. To read more about the British Heritage Pavilion, click here.
“As the global meeting place for the licensing industry, our international exhibitors are a key focus for Licensing Expo 2015," says Jessica Blue, vice president, Licensing Expo. "In response to a growing demand from our attendees, one third of which are now from outside the U.S., we have increased our international focus and plan to deliver a truly global experience for both exhibitors and attendees.”
Last year's Korean Pavilion: