Italian luxury sports carmaker Automobili Lamborghini has announced plans to exhibit at Brand Licensing Europe for the first time ever this year.

Lamborghini will take its place in the newly created Brands section of BLE, alongside brands such as Adidas-A.C. Milan, Adidas-Real Madrid, Manchester United Merchandising, Chupa Chups, NBA Europe, The Royal Ballet, Discovery, Maui & Sons and many other sports, lifestyle and consumer brands.

“We are very pleased to welcome Automobili Lamborghini to Brand Licensing Europe 2013,” say Darren Brechin, event director, BLE. “It is a brand with an extraordinary heritage and powerful associations. We wish the team a very successful show and look forward to learning about the opportunities they bring to potential partners. Automobili Lamborghini is a very exciting addition to the brands on offer to retailers, licensees and other visitors at BLE this year.”

Brand Licensing Europe will take place Oct. 15-17 at London’s Olympia exhibition hall. For more information visit BrandLicensing.eu.