IBP Select will host representatives from Canada, Mexico and Ecuador, among others, at the annual licensing event.
For the first time this year, Licensing Expo is participating in the U.S. Department of Commerce’s International Buyer Program Select, which helps U.S. companies facilitate the expansion of their brands into international markets.
Both international buyers looking for U.S. brands to bring back to their home markets and American companies looking to bring their brands overseas can visit the International Buyers Lounge in booth R226 to meet with representatives from the U.S. Department of Commerce’s International Trade Administration.
IBP Select is a joint government-industry effort that brings thousands of international buyers to the U.S. for business-to-business matchmaking with American firms exhibiting at major industry trade shows, like Licensing Expo. Every year, the IBP facilitates billions of dollars of new business between U.S. and international companies.
At Licensing Expo, IBP Select is hosting representatives from Canada, Mexico and Ecuador and can also connect U.S. companies with hundreds of other international markets. The organization has about 100 export assistance centers throughout the U.S. and 100-plus offices at embassies and consulates overseas.
“Our main objective is to help American businesses license and export overseas globally,” says Andrea DaSilva, global media and entertainment team leader, U.S. Department of Commerce International Trade Administration. “We have a network worldwide, so even if visitors aren’t interested in meeting with the three countries we have here right now–Ecuador, Mexico and Canada–we can help facilitate future connections. Americans interested in bringing their brands overseas can also come here and learn about the services we provide to U.S. businesses.”