IBP Select will host representatives from Canada, India, Ecuador, China and Brazil at the annual licensing event.
NORTH AMERICA–Licensing Expo has been selected to participate in the U.S. Department of Commerce’s International Buyer Program Select for the second consecutive year.
IBP Select is a joint government-industry effort that brings thousands of international buyers to the U.S. for business-to-business matchmaking with U.S. firms exhibiting at major industry trade shows. Every year, across all its programs, the IBP results in hundreds of millions of dollars in new business for U.S. companies.
Through the partnership, IBP Select will recruit licensees, retailers and manufacturers from five international markets–including Canada, India, Ecuador, China and Brazil–to attend Licensing Expo 2018 and connect them with U.S.-based exhibitors interested in breaking into new, international markets.
“Licensing Expo has long served as the preeminent meeting place for licensees and licensors, and we feel a responsibility to help our exhibitors identify and develop meaningful relationships that support their business goals,” says Jessica Blue, senior vice president, licensing, UBM. “Given the strong positive feedback we received last year, we’re pleased to once again host the IBP Select program and connect our exhibitors with growing international markets that are hungry to engage with their brands.”
Furthermore, as part of the program, Licensing Expo will host a conference panel comprised of IBP Select delegate leaders designed to explore the latest international trends in the industry. Panelists will address the economic climate in their home countries, what they’re looking for from the U.S. market and their perspectives on the licensing industry as a whole.
“The IBP Select program is specifically designed to connect motivated international buyers with the most compelling U.S. brands, which makes Licensing Expo a natural partner,” says Andrea DaSilva, global team leader, media and entertainment, U.S. Department of Commerce. “While the licensing industry is growing rapidly on an international scale, the top 10 licensors in the industry are U.S.-based, and we have no doubt this will add to the draw for our international delegation at Licensing Expo this year.”
Licensing Expo will take place May 22-24, 2018, in Las Vegas, Nev. Further information can be found at LicensingExpo.com.