Tokidoki and Marquee Brands will take part in two seminars highlighting the brand licensing in the fashion space.
NORTH AMERICA–The bi-annual fashion trade show MAGIC will include two seminars on brand management and lifestyle licensing on Monday, Aug. 14, and Tuesday, Aug. 15.
Located in the MBCC Buyer’s Suite on The Collective show floor, “Lifestyle Licensing” will take place Monday, Aug. 14, at 1 p.m., and will examine how brands like Tokidoki have built their product assortments through strategic licensing deals.
Panelists for the seminar include: Pooneh Mohajer, co-founder and chief executive officer, Tokidoki; and Simone Legno, co-founder and chief creative officer, Tokidoki. Additional panelists will be revealed at a later date.
The second licensing seminar, titled “Brand Management and Licensing,” will take place Tuesday, Aug. 15, at 3 p.m. in the MBCC Buyer’s Suite on The Collective show floor, and will provide examples of how to extend fashion and lifestyle brands through licensing. The seminar will also discuss the brand strategy behind Marquee Brands’ Ben Sherman, Bruno Magli, Body Glove and BCBG Max Azria.
Panelists for the seminar include Michael DeVirgilio, president, Marquee Brands, and Cory Baker, chief operating officer, Marquee Brands.
Steven Ekstract, group publisher, License Global, will moderate both seminars.