With his background in gaming events, Activision Blizzard’s Mike Sepso will offer insight into the burgeoning market of competitive gaming.
More people are playing and watching eSports, that is professional video game competitions, than ever before, with viewership of some of the biggest eSports competitions even outpacing traditional sporting events like the NBA Finals and World Series.1
With that kind of engaged fan base, comes a massive licensing and retail opportunity, and one of the pioneers in the space–Mike Sepso, senior vice president of the media division of the interactive entertainment company Activision Blizzard and co-founder of Major League Gaming, will discuss just that at the NYC Licensing Summit March 2-3 at the Marriott Marquis in Times Square.
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Major League Gaming creates and streams live video games tournaments and organizes competitive gaming leagues across the U.S. and Canada. The company was acquired by Activision Blizzard in January 2016 in a move to strengthen its position in the competitive gaming realm.
Sepso will discuss the exploding potential in the world of competitive gaming and its implications for the licensing industry in a special session at 9:45 a.m. on the second day of the conference March 3.
In addition to Sepso, the NYC Summit speaker lineup features thought leaders from across all sectors of licensing including:
- Celebrity: The world’s largest licensing agency CAA-GBG along with client Drew Barrymore
- Corporate Brands: Head Sport (known for its skis and tennis rackets), PepsiCo along with licensing agent the Joester Loria Group and Stanley Black & Decker along with licensing agent Beanstalk
- Entertainment: A+E Networks, Cartoon Network, Epic Rights (which represents KISS, AC/DC, Celine Dion and more), Macy’s Parade, Nickelodeon Viacom, Sony Pictures Entertainment
- Fashion: Iconix Brand Group (Mossimo, Candie’s), PVH Corp. (Calvin Klein, Tommy Hilfiger), Sequential Brands Group (Jessica Simpson, William Rast as well as non-fashion brands like Martha Stewart) and Xcel Brands (Isaac Mizrahi, Judith Ripka)
- Retail: Specialty retail leader Spirit Halloween, the world’s ninth largest retailer Tesco and subscription box e-tailer Loot Crate.
The NYC Summit is being supported by some of the industry’s leading licensees, licensors and service providers including Platinum Sponsor Concept One Accessories and Silver Sponsors BrandComply, Jivago Brands, JPatton, RoyaltyZone and Uwär? Brands, with additional sponsorship support from FabNY, Trevco, OpSec Security, Boy Scouts of America and HYP Hosiery.
The NYC Summit is developed by License Global magazine, part of UBM's Global Licensing Group, also organizer of Licensing Expo and Brand Licensing Europe, and in partnership with the International Licensing Industry Merchandisers’ Association (LIMA), the industry’s leading trade organization.
1 In 2014, the “League of Legends” season three world championship had 32 million viewers, more than double that of the World Series (14.9 million) and much more than the NBA Finals (26.3 million) in the same year, according to USA Today.