As MAGIC, the fashion industry’s biggest trade event, heads into another season, License! Global takes a look at current trends and major merchandising programs in licensed apparel.
The business of apparel licensing is never more top-of-mind than during the semi-annual MAGIC Market Week, taking place August 18-20 in Las Vegas, Nev.
The collection of 10 trade shows (FN Platform, WWDMAGIC, Sourcing at MAGIC and WSA@MAGIC in the Las Vegas Convention Center, and The Tents at MAGIC, Project, ENKVegas, MAGICMen's, MVMNT and Pool Trade Show at the Mandalay Bay Convention Center) showcases the full spectrum of apparel and accessories offerings.
With apparel and accessories licensors accounting for 21 percent (or $53 billion in retail sales of licensed merchandise worldwide in 2013) of the License! Global annual Top 150 Global Licensors Report, fashion licensing is a big business that continues to grow. And that sales figure doesn't include the countless apparel extensions and collaborations created by entertainment and sports licensors from other sectors of the $252 billion brand licensing business worldwide.
Many of the trends currently being seen in the licensed apparel marketplace reflect what's happening in the fashion world, with entertainment characters earning a place on the catwalk, brands taking a more aspirational approach to their apparel programs, collaborations being developed to specifically align with major events and celebrity licensing continuing to attract new names. …