BLE Teams with London Sports Show | License Global

BLE Teams with London Sports Show

Brand Licensing Europe is partnering with the Sports Merchandise and Marketing Exhibition (SMMEX) to provide new opportunities for attendees of both shows.

The new collaboration will enable brand owners that exhibit at BLE to attend SMMEX to network and meet new partners, while SMMEX exhibitors will be able to do the same at BLE.

SMMEX is scheduled to take place March 10 at London’s Wembley Stadium, and will host more than 140 manufacturers and suppliers of sporting merchandise and marketing services; BLE is set for Oct. 7-9 at Olympia in London. BLE is Europe’s leading licensing event, which brings together 280-plus brand owners with more than 7,200 retailers, licensees and sales promotion professionals.

“BLE is delighted to be partnering with SMMEX. We hope that this partnership will open up new opportunities for exhibitors and visitors at both shows and help to engage more people in the world of licensing,” says Darren Brechin, event director, BLE.

“Our exhibitors are looking to work with the major sports clubs, brands and licenses available to them,” says Michael Corbett, sales director, SMMEX. “There are hundreds of products readily available to brand in any color with any logo, and SMMEX at Wembley Stadium is the perfect place for any licensor to visit for free and potentially find a new partner. The show may have started for the sports teams, but a mug or kids’ toy is as relevant to an entertainment brand as it is to any sports club, so the event has grown to welcome all kinds of people. We are confident that teaming with BLE will bring both parties a host of new opportunities.”

The shows will also jointly host a seminar and networking event March 9 at Wembley Stadium, prior to SMMEX.

For more information on SMMEX visit, and for details on Brand Licensing Europe visit