BLE Reveals License This! Finalists

Deckled Edge and Ioguis will both pitch their properties to a panel of judges at this year’s licensing trade show. 

Last year's License This! winner, May The Thoughts Be With You

EUROPE–Brand Licensing Europe has announced this year’s finalists for the annual License This! competition following a full day of judging.

Launched in 2009, the License This! competition was introduced by BLE to give unlicensed brand and image owners the opportunity to enter the licensing market, which is currently worth $262.9 billion globally. This year’s shortlisted entrants will have the chance to pitch their property in front of a live audience and a panel of expert judges–which is chaired by Kelvyn Gardner, managing director, LIMA U.K.–at 1:15 p.m. local time on Thursday, Oct. 12, in the Licensing Academy Theatre at BLE. The winner will be announced on-site.

This year’s finalists include:

  • Deckled Edge–Deckled Edge is a U.K.-based art and design studio specializing in greeting cards, gift wrap and art prints. The growing art brand uses a natural approach and aims to bring joy through pigment, paper and pen.
  • Ioguis–Ioguis is a Spanish brand featuring five illustrated friends who live in the woods and meet a yoga master who teaches them the philosophy of yoga through games, postures and wisdom. The story was designed to invite children to learn how to handle their emotions and habits and encourage them to practice yoga.

“License This! improves every year,” says Gardner. “The success of previous entrants, and not just the winners, is encouraging wider participation, with everything from digital media concepts through art/design and even a brand or two now. This sets a challenge for the judges, almost comparing apples and oranges, but it’s a fascinating process and this year’s finalists have great merit.”

Gardner will be joined on the final panel by: Sam Ferguson of Jazwares, Jane Evans of JELC, Dan Grant of Danilo and Clare Piggot of Larkshead Media.

Brand Licensing Europe is Europe’s leading licensing trade show and takes place Oct. 10-12 at London’s Olympia exhibition hall. Visitors can register to attend here.

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