The company will launch the exclusive seven-line item of chibi plush dolls this summer. Toys in the line will be released on a weekly schedule on Walmart.com starting this July. A special edition DZNR plush featuring artwork from Batman's rich comic history will also be made available exclusively at Walmart.com for a limited time.
"Batman is one of the most beloved and recognizable superheroes of all time, and we took great care to meticulously design and create the Batman DZNR Series to ensure that the line truly honors Batman's legacy," says Michael Kwan, chief executive officer, Maxx Marketing. "We believe that the unique designs and quality of the chibis capture the essence of Batman and will make excellent additions to any collection.”
This year, DC Comics has launched a slew of licensing deals to celebrate the 80th anniversary of the Batman series. The collection of partnerships have led to commemorative books, fan experiences and television promotions.