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World Tech Toys Signs Deals for ‘Star Wars,’ Disney, Pixar, NASCAR

World Tech Toys Signs Deals for ‘Star Wars,’ Disney, Pixar, NASCAR

New licenses will be used for products including flying toys, RC cars and playsets.

World Tech Toys has announced six new licensing deals with various entertainment and sports brands.

The new licenses include “Star Wars,” Disney, Pixar, NASCAR, Boxy Girls and Treasure X. Products leveraging the new licenses will range in categories from flying toys to playsets.

"One of the most successful Tech Toys brands is stronger than ever, and these new deals add to a well-established licensing program for World Tech Toys,” says Ben Ibarra, vice president, World Tech Toys. “We’re excited to add these major licenses across some exciting new categories."

The new licenses add to World Tech Toys’ growing portfolio of partners. Last year, the company announced a deal with The Emoji Company for a line of Emoji-themed remote-control toys.

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