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Wicked Cool Toys, LAMO Launch Collectibles Line for Esports Stars

Wicked Cool Toys, LAMO Launch Collectibles Line for Esports Stars

Esports adds another licensing opportunity to its portfolio of consumer products.

Collectible creator LAMO and Wicked Cool Toys have unveiled vinyl collectible figures based on pro gaming stars.

Each of Wicked Cool Toys’ vinyl figure in the line can be used with LAMO’s fully-interactive augmented reality collector app and game. The “LAMO” app lets players digitally fight with their collectibles avatar in a brawler that takes place in a stylized amusement-park-themed self-destructing game world. Items in the collection include collectibles based on Ninja, summit1g, TimTheTatman, LIRIK and Dr. DisRespect.

The first five figures from the line are available exclusively at Target, GameStop and through the LAMO website. Fans are encouraged to activate the toys after purchase using the “LAMO AR app. App users are eligible for exclusive in-game bonuses–including unique models and skins for the character and their hover-vehicles.

The LAMO vinyl figures follow in a long line of licensed products based on esports influencers. Gamers such as Ninja has already inked deals with Zuru and Red Bull.

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