Wicked Cool Toys Inks ‘Halo Infinite’ Agreement
343 Industries has appointed Wicked Cool Toys as global toy licensee for the next chapter of the “Halo Infinite” series.
Wicked Cool Toys is working closely with 343 Industries and the game development team to ensure the line of toys and collectibles reflects the storyline from the newest title in the “Halo” franchise. The toymaker has the rights to create several categories of toys including action figures, vehicles, playsets, plush and role-play. 343 Industries’ latest “Halo” game will debut in late 2020.
“‘Halo’ has grown from a blockbuster game to a true transmedia franchise over its nearly two decades of life and earned a multi-generational and worldwide fan base for its heroic and epic universe,” says John Friend, head, Halo Consumer Products. “We’re thrilled to be working with Wicked Cool Toys, admire their focus on quality, love their fan-centric and nimble approach, and especially their passion for gaming and ‘Halo.’”
343 Industries is the latest organization to collaborate with Wicked Cool Toys for a significant toy partnership. Hasbro recently partnered with Wicked to create a line of Micro Machines.