License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Wicked Cool Toys Inks ‘Halo Infinite’ Agreement

Wicked Cool Toys Inks ‘Halo Infinite’ Agreement

The “Halo” video game franchise finds a new partner in Wicked Cool Toys.

343 Industries has appointed Wicked Cool Toys as global toy licensee for the next chapter of the “Halo Infinite” series.

Wicked Cool Toys is working closely with 343 Industries and the game development team to ensure the line of toys and collectibles reflects the storyline from the newest title in the “Halo” franchise. The toymaker has the rights to create several categories of toys including action figures, vehicles, playsets, plush and role-play. 343 Industries’ latest “Halo” game will debut in late 2020.

“‘Halo’ has grown from a blockbuster game to a true transmedia franchise over its nearly two decades of life and earned a multi-generational and worldwide fan base for its heroic and epic universe,” says John Friend, head, Halo Consumer Products. “We’re thrilled to be working with Wicked Cool Toys, admire their focus on quality, love their fan-centric and nimble approach, and especially their passion for gaming and ‘Halo.’”

343 Industries is the latest organization to collaborate with Wicked Cool Toys for a significant toy partnership. Hasbro recently partnered with Wicked to create a line of Micro Machines.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.