Surge to Circle the Globe with Feisty Pets
Surge Licensing, on behalf of William Mark Corporation, has appointed a number of subagents around the globe for the Feisty Pets brand.
- Compania Panamericana de Licencias (CPL) will represent Feisty Pets in Brazil, Central America, Chile, Colombia, Ecuador, Mexico, Peru and Venezuela.
- International Merchandising S.R.L. (IMC) has been tapped to represent Feisty Pets in Argentina.
- Global Licensing (NZ) Ltd., in partnership with John Vasta, will manage the Feisty Pets in Australia and New Zealand.
“In developing the Feisty Pets consumer products program, we’ve been tracking the rise in the brand’s growth and awareness,” says Elan Freedman, senior vice president, Surge Licensing. “The 'Feisty Films' YouTube series’ global viewership has skyrocketed, and we are about to surpass 100,000,000 views. This, coupled with robust retail support for feature plush and collectible plastic figures, proves it is now time to expand licensed products internationally.” Surge will continue to announce international subagents and licensed partnerships over the next few weeks.