Studio 100 Media | m4e and the Brandstätter Group signed the deal, which grants worldwide rights, excluding some territories in Asia.
“Playmobil and Heidi are already cult brands in their own right,” says Peter Kleinschmidt, international commercial director, Studio 100 Media | m4e. “They are a perfect fit, and we are convinced that the planned figures and play sets will delight kids and grown-up fans around the globe. We are looking forward to this cooperation with such a strong strategic partner which optimally complements the diverse product range of the Heidi brand.”
“We are happy to have found such experienced partners in the kids' entertainment area as Studio 100 Media and m4e,” says the management board of Brandstätter. Group “We are looking forward to many high-value products, in the physical as well as in the digital area.”