The Spielwarenmesse’s international trend committee has identified three strong trends for 2020 ahead of the Nuremberg Toy Fair.
The Spielwarenmesse’s trend committee is composed of toy experts from the U.S., Europe and China (including Steven Ekstract, brand director, global licensing group, Informa. Products from all three categories will be showcased at the Trend Gallery of Hall 3A at the 71st Spielwarenmesse International Toy Fair, held in Nuremberg, Germany from Jan. 29 through Feb. 2. Categories being highlighted include:
Toys for Future – Sustainability in Play
Products that fall within this trend have a firm focus on climate protection and sustainability. They not only promote environmentally friendly behavior and raise awareness through play but also comprise toys with sustainable aspects such as ecological materials, or articles that have been upcycled or recycled.
Digital Goes Physical – Virtual Figures ‘Get Real’
In the “Digital Goes Physical” trend, digital characters enter the world of conventional toys. Video games get the physical toy treatment. Characters’ physical counterparts also become an extension of virtual reality, opening the door to new experiences through play.
Be You! – Games for All
Play connects everyone irrespective of origin, religion or appearance. This is the fundamental principle of this trend, which brings together two objectives: to help people with special needs and to promote tolerance, inclusion and diversity. People with disabilities or diseases, such as dementia or Parkinson’s, have very different tactile requirements when it comes to toys and games. Products within this theme stimulate their minds and motor skills while creating shared experiences.