Ryan’s World Brand Partners with Hardees and Egmont
Pocket.watch has inked two new deals for its Ryan’ World property, extending the brand into the fast food and publishing verticals.
Hardee’s is partnering with Pocket.watch and Ryan’s World to launch an exclusive toy line in the fast food chain’s Star Pal kids’ meals.
Ryan, the seven-year-old YouTuber with more than 19.4 million subscribers on his Ryan’s World channel, will develop the toys which will launch at Hardee’s and Carl’s Jr. starting today. Hardee’s new Star Pals meals come with three protein options including Kid’s Hand-Breaded Chicken Tenders, a Kid’s Hamburger or a Kid’s Cheeseburger. All Star Pals meals have the option of a side of applesauce and a milk beverage.
The program will continue later in the summer with the introduction of a new line of toys from HobbyKids Adventures, a new animated series from Pocket.watch based on YouTube family HobbyKidsTV, which will be available in Hardee’s and Carl’s Jr. restaurants nationwide later this summer.
Pocket.watch also announced a partnership with Egmont Publishing that will lead to a line of official Ryan’s World magazine and books.
Egmont will be bringing their publishing expertise in the U.K. children’s magazine market to their new partnership. Ryan’s World magazine, which will launch in July, will bring together the central pillars of the Ryan’s World brand; smiles, silliness and surprise, in an unique magazine package, complete with a surprise toy for readers.
“We are thrilled to have acquired the rights to publish Ryan’s World magazine,” says Laura Adnitt, Magazines Publishing Director, Egmont Publishing. “We feel that this magazine will shake up the pre-school magazine sector in a big way, offering up an exciting and relevant product for Ryan’s young fans.”
Ryan’s World books will also be launching this summer. Ryan joins brands such as LEGO in the Egmont Publishing portfolio.