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Rocket Licensing Preps Elf on the Shelf Ahead of Holiday Season

The “Elf on the Shelf” brand has booked a slew of licensing deals ahead of the 2019 holiday season.

“Elf on The Shelf” already boasts more than 50 licensees globally, including 16 in the U.K. Rocket Licensing repped property also debuted and a brand-new style guide featuring new U.K.-specific assets. The new style guide is expected to add to an expanding U.K. licensee list, targeting categories including Christmas decorations, accessories and toiletries.

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