The deal, which excludes France and includes the Middle East, will see Posh Paws develop a range of plush toys, infant plush and cushions with “Sunny Bunnies” characters Turbo, Big Boo, Iris, Shiny and Hopper. Now in its fourth season, “Sunny Bunnies” is a preschool, non-dialogue CGI-animated comedy aimed at kids ages 3-6.
“We are thrilled to be the plush partner for ‘Sunny Bunnies’ across EMEA,” says Laura Bull, marketing manager, Posh Paws. “We immediately fell in love with the cute, crazy characters and knew they would lend themselves perfectly to a premium plush collection and much more. With our extensive retailer distribution, we can’t wait to see the ‘Sunny Bunnies’ bouncing off shop shelves!”
“It’s great to be partnering with Posh Paws who share our genuine love and enthusiasm for the ‘Sunny Bunnies,’” says Gavin Metcalfe, brand licensing director, Media IM. “They have a great reputation for creating excellent products which is borne out by their fantastic portfolio of brands. Additionally, their European distribution partners are some of the strongest players in the market with retail relationships to match.”
Other licensees for the IP in Europe include Sky Brands for bedding and apparel, launching in spring/summer 2019 in Germany, Austria, Switzerland and the Nordic countries; and FARO for bedding/textiles in Central and Eastern Europe. Whitehouse Leisure will create amusement plush throughout EMEA.