Posh Paws to Debut Swarovski-Approved Plush Line
In a deal brokered by Licensing Link Europe, Posh Paws has signed a multi-year global deal to manufacture and distribute Chic & Love plush and build awareness using Swarovski crystals and the ‘certification of authenticity’ seal to enforce its positioning.
Aimed at young adult gift givers and fashion savvy consumers, this new collection further positions Posh Paws into the gift and lifestyle sector adding to its portfolio in the character and entertainment space.
“We are incredibly excited to be working with Posh Paws on this beautiful range of plush that absolutely fills a gap in the market to deliver a range of considered and emotionally-based gifts celebrating key life stages and events," says Julien Barbier, global agent, Chic&Love. "The use of Swarovski crystals and subsequent consumer recognition of the association with the Swarovski brand, it’s global awareness and value in excess of $3.5bn means there is a real opportunity here to put Chic & Love firmly on the global map."
Posh Paws will be globally launching at Top Drawer, Olympia starting Sept. 8.