Anima has named Toy Plus the master toy licensee for the children's animated series "Cleo & Cuquin."
Toy Plus will initially focus on leveraging the license for toys in the plush, figurines and playsets categories. The company plans to launch the line in late 2020.
"We're excited to partner with Toy Plus, and we are assured that they will do a wonderful job creating toys that will inspire curiosity, creativity, promote play and bring more fun to kids," says Ángel Molinero, chief executive officer, Ánima. "We can't wait to see our new products hitting the shelves around the world next year."
"Cleo & Cuquin" is targeted at preschoolers ages 4 to 6. Inspired by the classic animated series "Familia Telerin," the show follows the lives of Cleo and Cuquin Telerin as they grow up and experience new adventures.
The series premiered in Mexico and Spain in 2018. It has since debuted worldwide on Netflix and other video-on-demand platforms. The second season of "Cleo & Cuquin" will be released in all these territories throughout the next year.
Earlier this year, the Animaccord Group was named the master agent for the series.