Surge Licensing has signed two new deals in North America for the toy line Feisty Pets.
Global Brand Group’s AME, BSI and GBG Beauty have signed on to create a line of sleepwear, underwear, personal care and beauty product inspired by the plush line.
Franco Manufacturing is on board for a range of Feisty Pets bedding, bathroom, kitchen and beach items.
“With the phenomenal success of the Feisty Pets feature toys that turn deceptively sweet and innocent pets, into ferociously feisty creatures, we have now begun to expand into lifestyle-oriented products that best capture the inventiveness and fun of these dual-emotion characters and their over-stuffed attitude,” says Elan Freedman, executive vice president, Surge Licensing.
Both Feisty Pets-inspired lines are scheduled for release by spring 2019.