Four of MGA’s latest toys have made Walmart’s list of Top-Rated Toys for the holidays.
This year’s list recognized L.O.L. Surprise! O.M.G. Fashion Doll, L.O.L. Surprise! 2-in-1 Glamper Fashion Camper, Rainbow Surprise Dolls and the What’s in My Purse–Doll Purse. MGA’s products joined the other items on the 48-toy list that was chosen by a panel of children.
“Having only submitted four toys for review, these results mark a 100 percent validation that MGA is primed for the holiday season,” says Isaac Larian, chief executive and founder, MGA. “We need more innovative and creative toys for kids–less copying and leveraging of franchise entertainment properties. The MGA team brings creativity and fun to all of our products.”
In a press release of the wins, Larian also reported that MGA has a slate of other new toys in the works for this holiday season. He said a lineup of upcoming toys and activations will be announced later this year.
“The four toys reviewed by Walmart’s kid toy test are just a sampling of what kids can expect for the holidays,” adds Larian. “From new products to memorable events to entertainment content and more, this fall/holiday season MGA Entertainment will delight and bring joy to children around the world!”
Along with the recognition from Walmart, MGA’s L.O.L. Surprise! brand also took home top honors at the 2019 International Licensing Awards.