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MGA Entertainment Debuts L.O.L. Surprise! Line

MGA Entertainment Debuts L.O.L. Surprise! Line

MGA Entertainment to launch a slate of new L.O.L. Surprise! dolls for the Winter Disco lineup.

M.G.A. Entertainment has announced the launch of new products and activations for its L.O.L. Surprise! line.

The new lineup will include dolls decked out in a Winter Disco fashion theme and a Chalet that features an ice-skating rink and chimney. Toys arriving this holiday season include:

  • The first-ever, L.O.L. Surprise! O.M.G. Collector 2019 Series fashion doll, Crystal Star; and
  • Four new fierce L.O.L. Surprise! O.M.G. fashion dolls.

“A flurry of surprising excitement and L.O.L. Surprise! fun is on the horizon and we are kicking off this weekend with Winter Disco,” says Isaac Larian, chief executive officer and founder, MGA Entertainment. “From new L.O.L. Surprise! product launches, to in-store UNBOXED! events, to new content to consumer activities throughout the world, the brand is glitterizing the snow, adding layers of sparkle surprises and fierce fashions and turning this most festive season of the year into a Winter Disco! This is by far the best line our M.G.A. Team has produced.”

Along with the products, several events are planned for cities around the world. In Los Angeles, Calif., a two-day Winter Disco pop-up experience will open. There will also be photo walls in the city for fans to find and tag as part of the Winter Disco fun.

At Walmart stores throughout the country, there will also be an in-store UNBOXED! event where fans can see the new L.O.L. Surprise! O.M.G. fashion dolls in person. In 12 Walmart stores, fans will have a chance to meet and greet with some of their favorite influencers.

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