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Maya Toys Launches New Collectible Plush Line

Maya Toys has launched a line of new collectibles, Foodie Roos.

The Foodie Roos collectible line features 20 scented plush toys that look and smell like real food. In support of the line, Maya has launched a bi-weekly series on the HowToWowShow YouTube channel. In support of both properties, Maya Toys is implementing a marketing initiative supported by influencer partnerships, digital marketing promotions and TV media.

Maya Toys' other properties include Orbeez and Pom Pom Wow toys. The company has previously worked with Perpetual to extend those brands into the licensing arena.

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